The word 'photography' is taken from a Greek word that means 'the art of recording pictures by capturing light'.

And since the art of photography can be described as 'painting with light', it makes sense that important consideration should be given to the quality of light used to capture images.

It is for this reason that every alex&marc Studio invests in the absolute best quality studio lighting system that money can buy.

Imported directly from Sweden, the Profoto lighting system used in the alex&marc Studios represents the benchmark lighting system and is used by some of the worlds highest paid fashion photographers.

Whilst significantly more expensive that standard studio lighting systems, the Profoto D1 Air digital lighting system gives the alex&marc Photographer an unfair advantage for the following 3 reasons:

1. as the worlds most advanced fully digital lighting system, the Profoto D1 Air produces a perfectly consistent colour temperature and an accurate flash output every time it is fired. This important feature means that every image captured of you will be perfectly exposed with the same high quality consistency of light that will, quite simply, have you looking your very best in every image;
   
2. the Profoto D1 Air digital flash system is capable of a super-fast flash burst of 1/2600th of a second. This means that the super-fast flash burst is able to 'freeze' the action and will result in a greater chance of capturing that perfect image of your active children without any blur whatsoever;
   
3. and with a super fast recycling time of as little as 0.1 of a second, the Profoto D1 Air enables your photographer to capture all the action and excitement of an alex&marc photo shoot with up to 10 perfectly exposed images every second!
   

In addition to using up to six independent Profoto digital flash units, you'll also notice that the alex&marc lighting system utilises a number of light modifiers that are conveniently elevated from the ground so as to avoid tripping on dangerous cables.

For ultimate control, our light modifiers range from honeycomb grids (that help to create certain low-lighting moods) through to huge 1.5m octagonal shaped soft boxes that produce an extremely soft and filtered light source and beautiful catch lights in your eyes.

The alex&marc lighting system has been purposely designed to produce an image quality alike what is often seen in the world's best fashion magazines.